A new global brand campaign has beeen launched by American sport apparel company New Balance. This fully integrated campaign reflects New Balance's long-standing commitment to innovation and evolution around the sport of running. The main objective of this campaign was to highlight the evolution of running into a more social activity, pushing the limits of the possible in sport, and ground-breaking...
The US Defense Advanced Research Projects Agency (DARPA) website dispatched a press release on a new performance-enhancing suite for soldiers. DARPA's Warrior Web program seeks to create a soft, lightweight under-suit that would help reduce injuries and fatigue common for soldiers, who often carry 100-pound loads for extended periods over rough terrain. The U.S. Army Research Laboratory Human...
For the eighth consecutive year, the BOD POD® was the exclusive tool for body composition testing at the NFL Scouting Combine. COSMED USA, Inc., manufacturer of the BOD POD body composition tracking system, and the Combine established this joint initiative in 2006 to assess %Fat, Fat Mass, Fat-Free Mass, and Total Body Mass in athletes. This information greatly benefits coaches and teams in preparing...
The "Hot Trends" section of Wired Magazine (March 2013) dedicated a full report on Ray Cronise's study on the impact of cold to human metabolism. Ray Cronise tests try to demonstrate that exposing the body to cold can be a radically effective spur for losing weight.To know more about his findings: click here Wired Magazine writer Steven Leckart was tested for this feature article by Ray Cronise....
New York Times article presents a study where energy expenditure and other physiological data of hunter-gatherer populations are compared to their Western counterparts. The article of the NYT is written by Herman Pontzer (Department of Anthropology, Hunter College, New York, USA), who was among the team that lead the scientific study. The main objective of the study wwas to determine those aspects...
